Author: Ashot Najaryan

When wine professionals think about the major players in global wine trade, the spotlight often falls on large markets like the United States, the United Kingdom, Germany, or China. Yet nestled in the northwest corner of Europe, the Benelux region—Belgium, the Netherlands, and Luxembourg—quietly plays an outsized role in the import, distribution, and re-export of […]

In recent years, a new trend has become clear in German supermarkets: New Zealand Sauvignon Blanc is becoming one of the most popular white wines on the shelves. This fresh and fruity wine is winning over both casual wine drinkers and experts across the country. What Makes It So Popular? Sauvignon Blanc from New Zealand, […]

As global demand for wine continues to shift, Asia has become one of the most attractive and dynamic regions for growth. For wineries across the European Union (EU), this represents both a major opportunity and a complex challenge. While the continent’s heritage and quality position EU producers favorably, succeeding in Asian markets requires cultural fluency, […]

The Nordic countries—Sweden, Norway, Denmark, Finland, and Iceland—are not known for growing wine, since their climates are too cold for large-scale grape production. However, these countries are having a strong influence on the global wine industry by encouraging more sustainable practices in how wine is made, packaged, and shipped. Even though they don’t produce much […]

Croatia, known for its Adriatic coast and Mediterranean charm, is increasingly gaining attention for something less expected: its wine. With a winemaking history dating back over 2,500 years and a wealth of native grape varieties, the country is carving out a unique place in the global wine scene. A wine country defined by diversity What […]

Direct-to-Consumer (DTC) wine sales have become a popular way for wineries to reach customers directly, without going through distributors or retail stores. This method gives wineries more control over their brand, helps them earn more money per bottle, and creates a closer relationship with wine lovers. In today’s digital world, DTC sales are more important […]

In Norway, you cannot buy wine at a regular supermarket. If you want a bottle of wine or spirits stronger than 4.7% alcohol, you have to go to Vinmonopolet. This is the state-owned alcohol shop, and it is the only legal place to buy these kinds of drinks. While this system may seem strict or […]

Wine is one of the oldest and most traded products in the world. But behind the beauty of a perfectly aged red or a crisp white is a complex business that spans countries, languages, and cultures. One of the key players in this business is the wine broker. Though they often work behind the scenes, […]

The Danish wine market is growing quietly but steadily, with more consumers reaching for quality wines over mass-produced bottles. Denmark may be a small country, but its people are curious, open-minded, and increasingly passionate about artisanal products. For small wine producers, this creates an interesting opportunity—especially through boutique wine importers. What is a boutique wine […]

In today’s crowded wine industry, standing out is no longer just about having a great product. With more brands entering the market and consumers having endless options at their fingertips, loyalty has become the true prize. Building strong relationships with customers isn’t just smart—it’s essential. Here’s how wine brands can create lasting loyalty in a […]