Author: Ashot Najaryan

As European wine retailers navigate rising inflation, tighter margins, and shifting consumer preferences, two major Southern Hemisphere producers—Australia and Chile—are increasingly vying for dominance on the same battleground: European retail shelves. Once operating in largely distinct markets, these countries are now colliding in key segments and territories, offering similar products to the same buyers. The […]

The world of wine, long defined by tradition and heritage, is undergoing profound change. In 2025, the global wine market is experiencing a delicate balance between honoring the old and embracing the new. While the romanticism of vineyards and cellars persists, the business of wine is becoming increasingly dynamic, diverse, and digitally integrated. A Global […]

Southeast Asia is fast becoming the new frontier for premium European wineries. Once a niche market, the region has evolved into a dynamic wine-consuming landscape, driven by a booming middle class, increasing wine literacy, and a strong appetite for luxury experiences. For many top-tier wineries from France, Italy, Spain, and Germany, Southeast Asia is no […]

Wine has always been more than just a drink—it’s a product of the land, the weather, and the delicate relationship between nature and tradition. For centuries, grape growers have depended on stable seasons and predictable temperatures to create the world’s favorite wines. But today, climate change is disrupting that balance. Rising temperatures, extreme weather, and […]

When wine professionals think about the major players in global wine trade, the spotlight often falls on large markets like the United States, the United Kingdom, Germany, or China. Yet nestled in the northwest corner of Europe, the Benelux region—Belgium, the Netherlands, and Luxembourg—quietly plays an outsized role in the import, distribution, and re-export of […]

In recent years, a new trend has become clear in German supermarkets: New Zealand Sauvignon Blanc is becoming one of the most popular white wines on the shelves. This fresh and fruity wine is winning over both casual wine drinkers and experts across the country. What Makes It So Popular? Sauvignon Blanc from New Zealand, […]

As global demand for wine continues to shift, Asia has become one of the most attractive and dynamic regions for growth. For wineries across the European Union (EU), this represents both a major opportunity and a complex challenge. While the continent’s heritage and quality position EU producers favorably, succeeding in Asian markets requires cultural fluency, […]

The Nordic countries—Sweden, Norway, Denmark, Finland, and Iceland—are not known for growing wine, since their climates are too cold for large-scale grape production. However, these countries are having a strong influence on the global wine industry by encouraging more sustainable practices in how wine is made, packaged, and shipped. Even though they don’t produce much […]

Croatia, known for its Adriatic coast and Mediterranean charm, is increasingly gaining attention for something less expected: its wine. With a winemaking history dating back over 2,500 years and a wealth of native grape varieties, the country is carving out a unique place in the global wine scene. A wine country defined by diversity What […]

Direct-to-Consumer (DTC) wine sales have become a popular way for wineries to reach customers directly, without going through distributors or retail stores. This method gives wineries more control over their brand, helps them earn more money per bottle, and creates a closer relationship with wine lovers. In today’s digital world, DTC sales are more important […]