British Columbia is an exciting market for wine exporters in 2025, offering many opportunities for producers wanting to sell their wines in Canada. People in BC love trying different types of wine and have a high appreciation for quality. This makes the province one of the best places for imported wines.
Wine is very popular in BC, with many people drinking more wine compared to other parts of Canada. BC residents enjoy bold red wines, refreshing white wines, sparkling wines, and rosés. There’s also a growing interest in organic and eco-friendly wines, as many people care about sustainability. Wines that pair well with the province’s fresh seafood, Asian-inspired meals, and fine dining options are in high demand.
Wine is sold in BC through different channels, making it easy for exporters to reach customers. Government-run BC Liquor Stores (BCL) are the largest retailer, offering a wide selection of wines to customers across the province. Private liquor stores, such as Everything Wine, Legacy Liquor Store, and JAK’s Beer Wine Spirits, are also important, as they focus on selling premium and unique wines to enthusiasts. Additionally, some supermarkets, like Save-On-Foods, sell wine at certain locations, which is convenient for everyday shoppers looking for affordable options.
Importers and distributors are key to helping wineries enter the BC market. Companies like Pacific Wine & Spirits, Appellation Wine Marketing, and Seacove Group specialize in bringing international wines to BC. They connect producers with stores and restaurants, making it easier to navigate the local rules and reach customers. Restaurants, especially in Vancouver, are another important part of the market. Many restaurants offer carefully selected wine lists featuring popular options from countries like France, Italy, and California, as well as wines from emerging regions like South America.
British Columbia’s wine lovers value quality and enjoy wines with a good story, such as those made sustainably or with a special history. Exporters who share these details and participate in wine events, tastings, or food pairings have a better chance of standing out.
In 2025, BC is a great destination for wine exporters. The mix of passionate wine drinkers, strong retail options, and a thriving restaurant scene make it an ideal place for wineries looking to succeed in Canada. With the right approach, producers can tap into this growing market and build lasting success in this beautiful part of the world.