In Southeast Asia, more people are drinking wine as their incomes grow and they become interested in global trends.
In Thailand, cities like Bangkok and Chiang Mai are seeing more wine bars and fancy restaurants.
In the Philippines, wine is becoming popular in cities, with new wine shops and online stores making it easy to buy.
In Vietnam, the growing middle class is enjoying wine as a mark of sophistication, and there are more wine shops and international options available.
In Indonesia, people, especially in cities like Jakarta and Bali, are starting to show more interest in wine. Growing tourism increases the wine consumption as well.
Malaysia is also seeing a rise in wine drinking, thanks to more high-end restaurants and wine clubs.
Singapore is a major center for wine in the region, with many international wines and wine events.
Even in Cambodia and Laos, urban areas are beginning to embrace wine. Overall, Southeast Asia is seeing a big increase in wine drinking as more people explore and enjoy it.